How to Set Salaries For

Real Estate Professionals

With millions of failed businesses, sinking property values and the economy in shambles, it might seem that now is not the best time to get into real estate investing. Actually, the opposite is true: There's never been a better time to become an investor.

Prices for houses are at historic lows, at values not seen in decades. Also, financing is relatively cheap to obtain: You can get a traditional, 30-year mortgage at prices not seen since the 1950s. And the housing collapse just depends on which side you're on. If you're an investor, you can get more house for the money, especially with foreclosures and short sales.

How Credit Impacts Real Estate

Investing is still one of the most viable businesses to be in. Where else can you buy the lifeblood of your business, in this case, real estate, that's discounted 40, 50 percent or more of what you would have paid just a few short years ago? Real estate is nearly always a good business to invest in, and it's a mainstay of the economy. The market will always rise and fall.

How Real Estate Investors Benefit From Economic Changes I don't have to tell you that real estate is cyclical. The properties that you once had that were worth much more will soon reclaim their value. The properties you always wanted to buy but couldn't are probably available now for much less. And the rental market?

How to Make Money in Real Estate Flipping Houses

People will always need housing, no matter what the economy is, and people are always relocating due to jobs and family reasons. There's an even greater need now, because many renters are former foreclosed homeowners. Whether you decide to invest in rental properties, foreclosures, short sales, subject to or tax liens, you can always benefit with investing.

A place to live is a basic need, and someone will always need to buy and someone will always need to sell. Where you are in this mix will depend on how well you've positioned your business. The economy and market forces always have a way of changing things. If the market is bad, people will always sell their homes, often at a discount.

Real Estate Investment Trusts

If the economy is good, you'll have more people buying homes. Depending upon the services you offer, real estate investing professionals can benefit. Bottom line, people always need a place to live. If you make sure that you meet that need as an investor, real estate investing is one of the most stable businesses to be in, no matter the economy.

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Real Estate Marketing Plan

When looking at the marketing plan of a real estate brokerage business plan, funders want to see an understanding of how you will reach both of your key target groups: sellers and buyers. You need a strategy for both, and, if possible, these strategies should share as many elements as possible to keep marketing costs low.

Sellers
To reach current homeowners who are looking to sell, your firm's name must be on their minds, on their computer screens, or wherever they will go first when starting to research real estate firms to work with. Consider networking with homeowners associations, sponsoring community events, and advertisement in places your homeowners frequent so that they remain always aware of your company until the moment they are ready to sell.
Buyers
Real estate firms typically advertise to buyers with specific listings, but may also advertise their brand in general to entice potential buyers to consider the firm down the road when they are in the market. As buyers in your market may be moving from further away, don't just list your services locally. Make sure to advertise online under local keywords so that you can be found by buyers from across the country.
Shared Tactics
Referrals are an excellent source for both sellers and buyers for your business. Don't just write "we will seek referrals", however. Explain what you will do that will entice or encourage past clients, partners, and community members to refer leads to you, whether these are financial incentives of some kind or a reputation which can't be beat.
If the focus is on your reputation, your plan must discuss the means by which this reputation will be cultivated. Networking with mortgage brokers, for example, can help you find buyers, who often look to be pre-approved for a loan before they start their search, and with sellers who may have to discuss the implications of a sale with their mortgage broker as well.
Building mutually beneficial relationships with industry professionals like this can potentially be a cheaper and more reliable source for qualified leads in the long-term.

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